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1.
The customer relationship marketing method : how to implement and profit from customer relationship management / Jay Curry, Adam Curry Book Publication New York : The Free Press, 2000 Description xi, 244 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Relationship marketing : theory and practice / ed. Francis Buttle Book Publication London : Paul Chapman, 1996 Description XII, 202 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne...[et.al.] Book Publication Oxford : Butterworth Heinemann, (reimpr. 1999) Description X, 304 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Managing business relationships / David Ford Book Publication Chichester : John Wiley, 1998 Description XII, 292 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen Book Publication London : Routledge, cop. 1997 Description XIV, 373 p. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Relationship marketing management / Edward Little and Ebi Marandi Book Publication Bedford Row : Thomson Learning, 2003 Description XI, 236 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson Book Publication Oxford : Butterworth Heinemann, 2002 Description XIII, 350 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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8.
Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de José Joaquín González Book Publication Madrid : Financial Times - Prentice Hall, cop. 2002 Description XIV, 303 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
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Implementação de um sistema CRM em Agências de Viagens / Helder Morgado ; orient. José Manuel Lopes da Fonseca Book Publication Lisboa : Universidade Europeia, 2015 Description 55 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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10.
Relationship marketing / Robert W. Palmer Book Publication Cambridge : Marketing Science Institute, cop. 2008 Description xiv, 142 p. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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11.
Relationship marketing : exploring relational strategies in marketing / John Egan Book Publication Harlow : Finantial Times Prentice Hall, 2011 Description XXII, 300 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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12.
Customer relationship management : making hard decisions with soft numbers / John Anton ; colab. Jodie E. Monger... [et al.] Book Publication New Jersey : Prentice Hall, 1995 Description VII, 183 p. LocationBiblioteca IPAM Porto Availability Available (1).

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13.
Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin Book Publication Boston : Irwin McGraw-Hill, 1997 Description XII, 728 p., [1] f. : il. LocationBiblioteca IPAM Porto Availability Available (1).

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14.
Relationship marketing : management of customer relationships / Manfred Brunh Book Publication Essex : Prentice Hall, cop. 2003 Description xxi, 289 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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15.
Relationship marketing / Mark Godson Book Publication Oxford : Oxford University Press, 2009reprint 2013 Description XII, 361 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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16.
Harvard business review on customer relationship management Book Publication Boston : Harvard Business School Publishing, cop. 2001 Description vii, 192 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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17.
Total relationship marketing / Evert Gummesson Book Publication Oxford : Butterworth-Heinemann, 2008 Description xiv. 376 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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18.
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A lealdade e a qualidade de relacionamento de estudantes numa instituição de ensino profissional / Maria Amélia da Silva Laires Cascão ; orient. João Pinto e Castro Book Publication Lisboa : ISLA, 2011 Description 111 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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19.
Fundamentos de marketing de relacionamento : fidelização de clientes e pós-venda / Luiz Claudio Zenone Book Publication São Paulo : Atlas, 2017 Description XIII, 150 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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20.
CRM : customer relationship management : o revolucionário marketing de relacionamento com o cliente / Ronald Swift ; trad. Flávio Deny Steffen Book Publication Rio de Janeiro : Campus, cop. 2001 Description XIX, 493 p. LocationBiblioteca IPAM Porto Availability Available (1).

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