Normal view MARC view ISBD view

Harvard business review on customer relationship management

Publication Boston : Harvard Business School Publishing, cop. 2001 Description vii, 192 p. : il. ; 21 cm Series Harvard business review ISBN 1578516994 Topical name Marketing relacional
Relação com clientes - Gestão
CDU 658.81
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca Universidade Europeia (Lispólis)
658.81 HAR Available Doação Pinto e Castro UE23496
Total holds: 0

Contents

Co-opting customer competence
Get inside the lives of your customers
The old pillars of new retailing
Want to perfect your company's service? Use behavioral science
Don't homogenize, synchronize
Firing up the front line
Preventing the premature death of relationship marketing
See your brands through your customer's eyes

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer