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Relationship marketing : management of customer relationships / Manfred Brunh

Main Author Bruhn, Manfred Publication Essex : Prentice Hall, cop. 2003 Description xxi, 289 p. ISBN 0273676016 Topical name Marketing relacional
Marketing - Clientes CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.89 BRU Available 4317
Book Biblioteca IPAM Porto
658.8 [R] BRU 7808 Available 7808
Total holds: 0

Contents

1. The foundations of relationship marketing
2. The theoretical foundation of relationship marketing
3. The conceptualisation of relationship marketing
4. The analysis phase of relationship marketing
5. The strategic focus of relationship marketing
6. Relationship marketing in practice
7. The implementation phase of relationship marketing
8. The control phase of relationship marketing
9. Multi-faceted characteristics of relationship marketing
10. The future outlook for relationship marketing

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