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1.
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The customer relationship marketing method : how to implement and profit from customer relationship management / Jay Curry, Adam Curry
Book
Publication
New York : The Free Press, 2000
Description
xi, 244 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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Relationship marketing : theory and practice / ed. Francis Buttle
Book
Publication
London : Paul Chapman, 1996
Description
XII, 202 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne...[et.al.]
Book
Publication
Oxford : Butterworth Heinemann, (reimpr. 1999)
Description
X, 304 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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Managing business relationships / David Ford
Book
Publication
Chichester : John Wiley, 1998
Description
XII, 292 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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5.
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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen
Book
Publication
London : Routledge, cop. 1997
Description
XIV, 373 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Relationship marketing management / Edward Little and Ebi Marandi
Book
Publication
Bedford Row : Thomson Learning, 2003
Description
XI, 236 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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7.
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Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson
Book
Publication
Oxford : Butterworth Heinemann, 2002
Description
XIII, 350 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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8.
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Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de José Joaquín González
Book
Publication
Madrid : Financial Times - Prentice Hall, cop. 2002
Description
XIV, 303 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Implementação de um sistema CRM em Agências de Viagens / Helder Morgado ; orient. José Manuel Lopes da Fonseca
Book
Publication
Lisboa : Universidade Europeia, 2015
Description
55 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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10.
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Relationship marketing / Robert W. Palmer
Book
Publication
Cambridge : Marketing Science Institute, cop. 2008
Description
xiv, 142 p. ;
23 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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11.
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Relationship marketing : exploring relational strategies in marketing / John Egan
Book
Publication
Harlow : Finantial Times Prentice Hall, 2011
Description
XXII, 300 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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12.
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Customer relationship management : making hard decisions with soft numbers / John Anton ; colab. Jodie E. Monger... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1995
Description
VII, 183 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin
Book
Publication
Boston : Irwin McGraw-Hill, 1997
Description
XII, 728 p., [1] f. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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14.
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Relationship marketing : management of customer relationships / Manfred Brunh
Book
Publication
Essex : Prentice Hall, cop. 2003
Description
xxi, 289 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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15.
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Relationship marketing / Mark Godson
Book
Publication
Oxford : Oxford University Press, 2009reprint 2013
Description
XII, 361 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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16.
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Harvard business review on customer relationship management
Book
Publication
Boston : Harvard Business School Publishing, cop. 2001
Description
vii, 192 p. :
il. ;
21 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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17.
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Total relationship marketing / Evert Gummesson
Book
Publication
Oxford : Butterworth-Heinemann, 2008
Description
xiv. 376 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (2).
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18.
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A lealdade e a qualidade de relacionamento de estudantes numa instituição de ensino profissional / Maria Amélia da Silva Laires Cascão ; orient. João Pinto e Castro
Book
Publication
Lisboa : ISLA, 2011
Description
111 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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19.
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Fundamentos de marketing de relacionamento : fidelização de clientes e pós-venda / Luiz Claudio Zenone
Book
Publication
São Paulo : Atlas, 2017
Description
XIII, 150 p. ;
22 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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CRM : customer relationship management : o revolucionário marketing de relacionamento com o cliente / Ronald Swift ; trad. Flávio Deny Steffen
Book
Publication
Rio de Janeiro : Campus, cop. 2001
Description
XIX, 493 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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