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1.
Better Brand Health : Measures and Metrics for a How Brands Grow World Book Publication Docklands, Victoria : Oxford University Press, 2023 Description XIV, 229 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
O novo mundo das marcas : 8 princípios para a sua marca conquistar a liderança / Scott Bedbury, Stephen Fenichell ; trad. Cristina Serra Book Publication Rio de Janeiro : Campus, 2002 LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Story Brand : Crie mensagens claras e atraia a atenção dos clientes para a sua marca / Donald Miller Book Publication Rio de Janeiro : Alta Books, 2019 Description XVIII, 222 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Destination branding : creating the unique destination proposition / ed. Nigel Morgan, Annette Pritchard, Roger Pride Book Publication Burlington : Elsevier Butterworth-Heinemann, cop. 2004 [re-impressão 2005] Description XX, 314 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Marketing payback : is your marketing profitable / Robert Shaw, David Merrick Book Publication Harlow : Finantial Times Prentice Hall, 2005 Description 511 p LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Planejamento de marketing / Harvard Business Review ; Fábio Fernandes, trad. Book Publication Rio de Janeiro : Campus, 2002 Description 171 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer Book Publication New York : The Free Press, [19-?] Description 341 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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8.
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Impacto dos patrocínios do ciclismo profissional no brand equity estudo de caso EFAPEL / Anabela Soares dos Santos ; orient. Caetano Alves Book Publication Porto : IPAM, 2022 Description 83 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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9.
A marca pós-moderna : poder e fragilidade da marca na sociedade contemporânea / Andrea Semprini ; trad. Elisabeth Leone Book Publication São Paulo : Estação das Letras, 2006 Description 335 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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10.
Integrated branding : becoming brand-driven through company-wide action / F. Joseph Lepla, Lynn M. Parker Book Publication London : Kogan Page, 2002 Description XIV, 299 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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11.
Brand leadership / David A. Aaker, Erich Joachimsthaler Book Publication New York : The Free Press, cop. 2000 Description xii, 351 p. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (2).

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12.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald Book Publication Oxford : Butterworth-Heinemann, cop. 2000 Description 430p LocationBiblioteca IPAM Porto Availability Available (1).

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13.
Brand taboos : os segredos por detrás das marcas que, até hoje, ninguém se atreveu a explicar / Carlos Coelho, Paulo Rocha Book Publication [S.l.] : Booknomics, 2007 Description 265 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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14.
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer Book Publication London : Kogan Page, cop. 1997 Description 443 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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15.
Criando e administrando marcas de sucesso / David Aaker Book Publication São Paulo : Futura, 1996 Description 400 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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16.
How brands grow : including emerging markets, services, durables, B2B and luxury brands. Part 2 / Jenni Romaniuk, Byron Sharp Book Publication Victoria, Austrália, Oxford University Press : , 2022 Description XIV, 239 p. LocationBiblioteca IPAM Porto Availability Available (1).

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17.
Enterprise marketing management : the new science of marketing / Dave Suttun Book Publication New Jersey : Wiley, 2003 Description XVI, 224 p. LocationBiblioteca IPAM Porto Availability Available (1).

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18.
Purposeful Brands : purpose and sustainability drive brand value and positive change / Sandy Skees Book Publication New York : Kogan Page, 2023 Description X, 217 p. LocationBiblioteca IPAM Porto Availability Available (1).

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19.
Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez Book Publication London : Kogan Page, 2020 Description XVI, 215 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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20.
As marcas, capital da empresa : criar e desenvolver marcas fortes / Jean-Noël Kapferer ; trad. Arnaldo Ryngelblum Book Publication Porto Alegre : Bookman, 2003 Description 459 p. ; 25 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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