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1.
Story Brand : Crie mensagens claras e atraia a atenção dos clientes para a sua marca / Donald Miller Book Publication Rio de Janeiro : Alta Books, 2019 Description XVIII, 222 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Better Brand Health : Measures and Metrics for a How Brands Grow World Book Publication Docklands, Victoria : Oxford University Press, 2023 Description XIV, 229 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander Book Publication Mason, Ohio : Thomson/South Western, 2006 Description vi, 324 p LocationBiblioteca IPAM Porto Availability Reference (1).

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4.
Marketing payback : is your marketing profitable / Robert Shaw, David Merrick Book Publication Harlow : Finantial Times Prentice Hall, 2005 Description 511 p LocationBiblioteca IPAM Porto Availability Available (1).

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5.
O novo mundo das marcas : 8 princípios para a sua marca conquistar a liderança / Scott Bedbury, Stephen Fenichell ; trad. Cristina Serra Book Publication Rio de Janeiro : Campus, 2002 LocationBiblioteca IPAM Porto Availability Available (1).

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6.
The corporate brand / Nicholas Ind Book Publication London : Macmillan Business, cop. 1997 Description xi, 184 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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7.
As marcas de confiança em Portugal : 10 anos de confiança ; ed. Roberto Alves, Rodrigo Correia Book Publication Porto Salvo : Selecções do Reader's Digest, 2010 Description 96 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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8.
Destination branding : creating the unique destination proposition / ed. Nigel Morgan, Annette Pritchard, Roger Pride Book Publication Burlington : Elsevier Butterworth-Heinemann, cop. 2004 [re-impressão 2005] Description XX, 314 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
How brands grow : including emerging markets, services, durables, B2B and luxury brands. Part 2 / Jenni Romaniuk, Byron Sharp Book Publication Victoria, Austrália, Oxford University Press : , 2022 Description XIV, 239 p. LocationBiblioteca IPAM Porto Availability Available (1).

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10.
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Impacto dos patrocínios do ciclismo profissional no brand equity estudo de caso EFAPEL / Anabela Soares dos Santos ; orient. Caetano Alves Book Publication Porto : IPAM, 2022 Description 83 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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11.
Marcas e entretenimento : product placement em televisão, importância na estratégia integrada de comunicação / Sofia Moura ; rev. Hélder Guégués Book Publication Lisboa : Guerra & Paz, 2013 Description 262 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1).

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12.
Planejamento de marketing / Harvard Business Review ; Fábio Fernandes, trad. Book Publication Rio de Janeiro : Campus, 2002 Description 171 p. LocationBiblioteca IPAM Porto Availability Available (1).

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13.
Criando e administrando marcas de sucesso / David Aaker Book Publication São Paulo : Futura, 1996 Description 400 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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14.
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer Book Publication New York : The Free Press, [19-?] Description 341 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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15.
Place branding : for small cities, regions & downtowns : the essentials for successful destinations / Bill Baker Book Publication Portland : Amazon Fulfilment, 2019 Description 238 p. LocationBiblioteca IPAM Porto Availability Available (1).

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16.
O culto das marcas : quando os consumidores se tornam verdadeiros crentes / Douglas Atkin ; trad. Luís Jorge Book Publication Lisboa : Tinta-da-China, 2008 Description 285 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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17.
Logos : logo, identidade, marca, cultura / Conway Lloyd Morgan ; trad. de Antonieta Nabais Book Publication Lisboa : Destarte, 1999 Description 160 p. : il. ; 27 cm LocationBiblioteca IADE-UE Availability Available (3).

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18.
A natureza emocional da marca : construção de empresas ricas / José Souza Martins Book Publication Rio de Janeiro : Elsevier, 2007 Description 194 p., [2] fls. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3).

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19.
A ma®ca / Wally Olins ; trad. Miguel Ribeiro de Almeida Book Publication [Lisboa] : Verbo, imp. 2005 Description 270 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). Checked out (2).
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20.
Brand leadership / David A. Aaker, Erich Joachimsthaler Book Publication New York : The Free Press, cop. 2000 Description xii, 351 p. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (2).

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