Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8 LOM 9177 | In transit from Biblioteca Universidade Europeia (QBN) to Biblioteca IPAM Lisboa since 2017-04-04 | 9177 |
CIM Coursebook
Contents
Unit 1 - Introduction to analysis and evaluation
Unit 2 - Evaluating performance: marketing metrics
Unit 3 - Brand evaluation
Unit 4 - Auditing marketing activities
Unit 5 - Evaluating performance: financial measures
Unit 6 - Analysing the external environment
Unit 7 - Analysing the internal environment
Unit 8 - Characteristics of the global marketplace
Unit 9 - Defining competitive advantage
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