Lomax, Wendy
Professional Postgraduate Diploma in Marketing, 2008 - 2009
Analysis and evaluation 2008-2009 / Wendy Lomax, Adam Raman ; prop. The Chartered Institute of Marketing
Analysis and evaluation 2008-2009 / Wendy Lomax, Adam Raman ; prop. The Chartered Institute of Marketing
. - Oxford : Elsevier Butterworth-Heinemann, 2008
. - V, 250 p.
. - CIM Coursebook
. - 9780750689694
Marketing /
Vantagem competitiva /
Porter - Análise competitiva /
Marketing - Gestão /
Desempenho - Avaliação /
658.8 /
658.8 LOM 9177 (Biblioteca IPAM Lisboa) - 9177
