Universidade Europeia - catalog › Results of search for 'an:31037'

1.

Media planning : a practical guide / Jim Surmanek Book Publication New York : McGraw-Hill, 1995 Description 209 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

2.

Manual de planificación de medios / Maria Angeles Gonzalez Lobo, Enrique Carrero Lopez Book Publication Madrid : ESIC Editorial, 1997 Description 519 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

3.

No cover image available

Media in advertising / Roger Barton Book Publication New York : McGraw-Hill, 1964 Description 559 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

4.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz Book Publication New York : Routledge, 2019 Description XX, 235 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

5.

Media planning and buying in the 21st century / Ronald D. Geskey Book Publication [Michigan?] : 2020: Marketing Communications LLC, 2013 Description 558 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

6.

Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] Book Publication Boston : Cengage, 2019 LocationBiblioteca IPAM Porto Availability Available (1).

7.

Las claves de la publicidad / Mariola García Uceda Book Publication Madrid : ESIC, 1999 Description 372 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1).

8.

Advertising media planning / Jack Z. Sissors, Roger B. Baron Book Publication Chicago : McGraw-Hill, 2002 Description 445 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

9.

No cover image available

Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] Book Publication Stamford : Cengage Learning, 2015 Description XX, 407 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

10.

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan Book Publication New York : Routledge, 2015 Description VIII, 351 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

11.

Marketing communications : brands, experiences and participation / Chris Fill Book Publication Harlow : Pearson Education, 2013 Description 820 p. : il. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

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	1.	Media planning : a practical guide / Jim Surmanek Book Publication New York : McGraw-Hill, 1995 Description 209 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	2.	Manual de planificación de medios / Maria Angeles Gonzalez Lobo, Enrique Carrero Lopez Book Publication Madrid : ESIC Editorial, 1997 Description 519 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1). 1 2 3 4 5 Place hold Add to cart (remove)
	3.	No cover image available Media in advertising / Roger Barton Book Publication New York : McGraw-Hill, 1964 Description 559 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	4.	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz Book Publication New York : Routledge, 2019 Description XX, 235 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	5.	Media planning and buying in the 21st century / Ronald D. Geskey Book Publication [Michigan?] : 2020: Marketing Communications LLC, 2013 Description 558 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	6.	Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] Book Publication Boston : Cengage, 2019 LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	7.	Las claves de la publicidad / Mariola García Uceda Book Publication Madrid : ESIC, 1999 Description 372 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1). 1 2 3 4 5 Place hold Add to cart (remove)
	8.	Advertising media planning / Jack Z. Sissors, Roger B. Baron Book Publication Chicago : McGraw-Hill, 2002 Description 445 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	9.	No cover image available Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] Book Publication Stamford : Cengage Learning, 2015 Description XX, 407 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	10.	Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan Book Publication New York : Routledge, 2015 Description VIII, 351 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	11.	Marketing communications : brands, experiences and participation / Chris Fill Book Publication Harlow : Pearson Education, 2013 Description 820 p. : il. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)