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Media planning and buying in the 21st century / Ronald D. Geskey

Main Author Geskey, Ronald D. Edition 2nd ed Publication [Michigan?] : 2020: Marketing Communications LLC, 2013 Description 558 p. ; 23 cm ISBN 9781481938723 Topical name Audiências
Publicidade
Marketing - Séc. 21
Publicidade de guerrilha
Planeamento estratégico
Meios - Planeamento CDU 659"20"
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
659.3 GES Available IA11527
Total holds: 0

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