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Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.]

Secondary Author O'Guinn, Thomas Clayton
Allen, Chris T.
Semenik, Richard J.
Scheinbaum, Angeline Close Edition 7th ed Publication Stamford : Cengage Learning, 2015 Description XX, 407 p. : il. ; 28 cm Topical name Publicidade
Publicidade - Meios
Meios - Planeamento CDU 659

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