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1.
Publicidade : arte ou artifício? / Luiz Celso de Piratininga Book Publication São Paulo : T. A. Queiroz, 1994 Description XII, 92, [3] p. ; 21 cm LocationBiblioteca IADE-UE Availability Available (1).

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2.
A voz das empresas : uma viagem ao mundo da publicidade escrita por um criativo / Ricardo Miranda Book Publication Porto : Porto Editora, 2002 Description 254 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5). Reference (1).

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3.
La publicité : une force au service de l'entreprise / Robert Leduc ; préf. de Robert Guérin Book Publication [S.l.] : Dunod, 1984 Description 335 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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4.
La publicité dans l'action commerciale / S. Piquet ; préf. de G. Taylor Book Publication Paris : Librairie Vuibert, 1981 Description 192 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] Book Publication Stamford : Cengage Learning, 2015 Description XX, 407 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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6.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] Book Publication Boston : Cengage, 2019 LocationBiblioteca IPAM Porto Availability Available (1).

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Does advertising spending influence media coverage of the advertiser? / Diego Rinallo, Suman Basuroy Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 33-46 LocationBiblioteca IADE-UE Availability Available (1).

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Técnica de vendas e publicidade / Eduardo C. Magalhães, F. Carvalho Costa, M.M. Calvet de Magalhães Book Publication Porto : Manuel Barreira, imp. 1959 Description 460 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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