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1.
The customer relationship marketing method : how to implement and profit from customer relationship management / Jay Curry, Adam Curry Book Publication New York : The Free Press, 2000 Description xi, 244 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Relationship marketing : theory and practice / ed. Francis Buttle Book Publication London : Paul Chapman, 1996 Description XII, 202 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne...[et.al.] Book Publication Oxford : Butterworth Heinemann, (reimpr. 1999) Description X, 304 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Managing business relationships / David Ford Book Publication Chichester : John Wiley, 1998 Description XII, 292 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen Book Publication London : Routledge, cop. 1997 Description XIV, 373 p. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Relationship marketing management / Edward Little and Ebi Marandi Book Publication Bedford Row : Thomson Learning, 2003 Description XI, 236 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson Book Publication Oxford : Butterworth Heinemann, 2002 Description XIII, 350 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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8.
Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de José Joaquín González Book Publication Madrid : Financial Times - Prentice Hall, cop. 2002 Description XIV, 303 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
Relationship marketing : exploring relational strategies in marketing / John Egan Book Publication Harlow : Finantial Times Prentice Hall, 2011 Description XXII, 300 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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10.
Customer relationship management : making hard decisions with soft numbers / John Anton ; colab. Jodie E. Monger... [et al.] Book Publication New Jersey : Prentice Hall, 1995 Description VII, 183 p. LocationBiblioteca IPAM Porto Availability Available (1).

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11.
Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin Book Publication Boston : Irwin McGraw-Hill, 1997 Description XII, 728 p., [1] f. : il. LocationBiblioteca IPAM Porto Availability Available (1).

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12.
Relationship marketing / Mark Godson Book Publication Oxford : Oxford University Press, 2009reprint 2013 Description XII, 361 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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13.
Relationship marketing : management of customer relationships / Manfred Brunh Book Publication Essex : Prentice Hall, cop. 2003 Description xxi, 289 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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14.
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SRM - Student Relationship Management - modelo conceptual e estrtégias de SRM no contexto do ensino superior : caso IPAM / Sérgio Marques ; orient. Henrique Pires Book Publication Porto : IPAM, 2014 Description 100 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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15.
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Processo de implementação da marca Profession: Bottier no mercado francês : empresa de calçado Ferreira Avelar Irmão, Lda / Márcia Liliana Pinto Ferreira Avelar ; orient. Daniel Sá Book Publication Porto : IPAM, 2009 Description 90 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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16.
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Receptividade do consumidor à personalização na construção de uma habitação / Dário Jorge Moreira Marques Ferreira ; orient. Filipe Rodrigues Book Publication Porto : IPAM, 2013 Description 99 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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17.
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf Book Publication New York : Currency and Doubleday, 1999 Description XXIV, 406 p. LocationBiblioteca IPAM Porto Availability Available (1).

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18.
CRM : customer relationship management : o revolucionário marketing de relacionamento com o cliente / Ronald Swift ; trad. Flávio Deny Steffen Book Publication Rio de Janeiro : Campus, cop. 2001 Description XIX, 493 p. LocationBiblioteca IPAM Porto Availability Available (1).

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19.
Engagement marketing : una nueva publicidade para un marketing de compromiso / José Martí, Pablo Muñoz Book Publication Madrid : Prentice Hall; Financial Times, cop. 2008 Description XVII, 264 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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20.
Marketing management : a relationship approach / Svend Hollensen Book Publication Harlow : Pearson Education, 2015 Description XXXV, 683 p. LocationBiblioteca IPAM Porto Availability Available (1).

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