|
21.
|
Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad.
Book
Publication
Rio de Janeiro : Elsevier, 2004
Description
135 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
22.
|
Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1988
Description
XXI, 776 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
23.
|
Marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2000
Description
XXXII, 718 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
24.
|
Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires
Book
Publication
Lisboa : Verbo, 1991
Description
200 p.
LocationBiblioteca IPAM Porto
Availability
Available (3).
|
|
25.
|
Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1991
Description
167 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
26.
|
Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad.
Book
Publication
São Paulo : Atlas, 1996
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
|
|
27.
|
Introdução ao marketing / Philip Kotler, Gary Armstrong ; Roberto Meireles Pinheiro, trad.
Book
Publication
Rio de Janeiro : Livros Técnicos e Científicos, 2000
Description
XVIII, 371 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
28.
|
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
Book
Publication
Mason : Thomson, 2004
Description
714 p. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
|
|
29.
|
The marketing game! / Charlotte Mason, William D. Perreault Jr
Book
Publication
Boston : Irwin/McGraw-Hill, 1995
Description
xiii, 93 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
30.
|
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
Book
Publication
London : Simon & Schuster, 1999
Description
xiv, 257 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
31.
|
Princípios de Marketing
Book
Publication
Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998
Description
XVII, 528 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
32.
|
Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão
Book
Publication
São Paulo : Editora Atlas , 1998
Description
725 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
|
|
33.
|
Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand
Book
Publication
Lisboa : Sílabo, 1996
Description
631 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (4).
|
|
34.
|
The psychological basis of marketing / Gordon R. Foxall
Article
Analítico
Marketing theory: a student text,
p. 86-101
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
35.
|
Marketing / J. P. Helfer, J. Orsoni
Book
Publication
Paris : Vuibert, cop. 1988
Description
590 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
|
|
36.
|
Marketing management / Philip Kotler, Kevin L. Keller
Book
Publication
Harlow : Pearson, 2016
Description
714, [118] p. ;
28 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
Reference (1).
|
|
37.
|
Fundamentos de gestão / Carlos A. Marques Pinto... [et al.]
Book
Publication
Lisboa : Presença, 2006
Description
312, [1] p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
|
|
38.
|
Information et décision en marketing / Yves Evrard, Patrick le Maire
Book
Publication
Paris : Dalloz, 1976
Description
XII, 253 p.
Availability
No copies available
|
|
39.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2006
Description
XX, 651 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
40.
|
Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
Book
Publication
New Jersey : John Wiley Sons, Inc, 2003
Description
206 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|