Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8 KOT 2793 | Available | 2793 |
This book focuses on the major decisions that marketing executives and top management face in theirs efforts to harmonize the objectivesand resouces of the organization with the needs and opportunities in the marketplace.
Índice: Part I: Understanding marketing management; Part II: Analyzing marketing opportunities; Part III: Researching and selecting target markets; Part IV: Designing marketing strategies; Part V: Planning marketing programs; Part VI: Organizing, implementing, and controlling marketing effort.
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