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The marketing game! / Charlotte Mason, William D. Perreault Jr

Main Author Mason, Charlotte H. Coauthor Perreault, William D., Jr. Edition 2nd ed. Publication Boston : Irwin/McGraw-Hill, 1995 Description xiii, 93 p. ISBN 0256178631 Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 MAS 5380 Available 5380
Book Biblioteca IPAM Porto
658.8 MAS 2715 Available 2715
Total holds: 0

Contents

1. Introduction to the marketing game!
2. The market opportunity
3. Marketing department responsibilities
4. Submitting the marketing plan
5. Submitting an expanded marketing plan
6. Supporting the marketing plan
7. A new market opportunity

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