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1.
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
Book
Publication
New Jersey : Prentice Hall, cop. 1999
Description
XVIII, 716 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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2.
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Guia de Cannes 2005 : Briefing
Book
Publication
Lisboa : Media Capital, 2005
Description
175 p. :
il. ;
14 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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3.
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Some recent adverts from a young, hungry agency that's eager to do great work and will never sell to Saatchi
Book
Publication
[S.l. : s.n., 19--?]
Description
[68] p. :
il. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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4.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Book
Publication
New Jersey : Prentice Hall, cop. 2002
Description
XXVI, 638 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
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5.
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Advertising age
Periodical
Publication
Chicago : Crain Communications Inc., 1930-
Description
;
42 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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How advertising works : the role of research / ed. John Philip Jones
Book
Publication
Thousand Oaks : Sage, cop. 1998
Description
[8], 358 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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7.
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Planificación y gestión de medios publicitarios / Francisco Javier Pérez-Latre
Book
Publication
Barcelona : Editorial Ariel, 2000
Description
173 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Advertising : principles =e practice / William Wells, John Burnett, Sandra Moriarty
Book
Publication
New Jersey : Prentice-Hall, cop. 1998
Description
XXI, 731 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Publicidade : fundamentos, estratégicos , processos criativos, planeamento de meios e outras técnicas de comunicação / Luís Rasquilha
Book
Publication
Lisboa : Gestãoplus, 2009
Description
263, [1] p. :
il., gráf.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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10.
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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B. Seybold
Book
Publication
London : Kogan Page, 2003
Description
XXVIII, 316 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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Advertising to children : concepts and controversies / ed. M. Carole Macklin, Les Carlson
Book
Publication
Thousand Oaks : Sage, cop. 1999
Description
322 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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Estratégias de construção de marcas portuguesas : desenvolvimento e aplicação do modelo da resposta auto-congruente à publicidade / António Joaquim Araújo de Azevedo ; Minoo Farhangmehr, orient.
Book
Publication
Braga : Escola de Economia e Gestão, Universidade do Minho, 2003
Description
XX, 575 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
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13.
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How to succeed in advertising when all you have is talent / Laurence Minsky, Emily Thornton Calvo
Book
Publication
Lincolnwood : NTC Business Books, 1995
Description
261 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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14.
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Guia de Cannes 2006 : Briefing
Book
Publication
Lisboa : Media Capital, 2006
Description
207 p. :
il. ;
14 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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15.
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Guia de Cannes 2004 : Briefing
Book
Publication
Lisboa : Media Capital, 2004
Description
160 p. :
il. ;
14 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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16.
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Volvo : life on board project
E-resource
Publication
[S.l. : s.n], 2005
Description
1 DVD
LocationBiblioteca IADE-UE
Availability
Reference (1).
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17.
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Como Promover o seu negócio (e a si próprio!)
Book
Publication
Queluz de Baixo : Expansão Económica, 2000
Description
60 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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18.
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Como planificar a publicidade / coord. de Don Cowley
Book
Publication
Mem Martins : Cetop, D.L. 1991
Description
184 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Técnica da publicidade / por A. Araújo Pereira
Book
Publication
Lisboa : Cosmos, 1942
Description
114 p. ;
20 cm
LocationBiblioteca IADE-UE
Availability
Reference (2).
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20.
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Communication Arts : advertising annual 41 / editor and designer Patrick Coyne
Book
Publication
Menlo Park : Coyne & Blanchard, 2000
Description
290 p. :
il. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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