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How to succeed in advertising when all you have is talent / Laurence Minsky, Emily Thornton Calvo

Main Author Minsky, Laurence Coauthor Calvo, Emily Thornton Publication Lincolnwood : NTC Business Books, 1995 Description 261 p. : il. ; 24 cm ISBN 0844234966 Topical name Publicidade CDU 659.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.1 MIN 9299 Available 9299
Total holds: 0

Contents

Foreword
1. Ted Bell
2. Susan Gillette
3. Mike Koelker
4. Don Easdon
5. Roy Grace
6. Steve Hayden
7. Tom Burrell
8. Stan Richards
9. Amil Gargano
10. Ed McCabe
11. Nancy Rice
12. Lee Clow
13. Tom McElligott
Afterword
How this book came to be
Appendix I - The advertising classics
Appendix II - What should I read to find out more about advertising?

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