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61.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; Sabrina Cairo, trad.
Book
Publication
São Paulo : Pearson Education, 2015
Description
XIX, 780p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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62.
|
Marketing Público / Philip Kotler, Donald H. Haider, Irving Rein ; Eliane Kanner, trad.
Book
Publication
São Paulo : Makron Books, 1994
Description
XVI, 391 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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63.
|
Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad.
Book
Publication
São Paulo : Atlas, 1996
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
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64.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1996
Description
XXIII, 1031 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
65.
|
Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Book
Publication
Harlow : Pearson, 2024
Description
768 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
66.
|
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Book
Publication
Hoboken : John Wiley & Sons, 2017
Description
XIX, 184 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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|
67.
|
Social marketing : Behavior change for social good / Nancy R. Lee, Philip Kotler
Book
Publication
London, SAGE : , cop. 2020
Description
XVIII, 486 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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68.
|
Marketing de A a Z : 80 conceitos que todo profissional precisa saber / Philip Kotler ; trad. Afonso Celso da Cunha Serra
Book
Publication
Rio de Janeiro : Campus, 2003
Description
251 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
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|
69.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , cop. 2020
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
70.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow, Pearson : , 2023
Description
701 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
71.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
London : Prentice Hall, 1996
Description
xix, 956 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
|
|
72.
|
Princípios de marketing / Philip Kotler, Gary Armstrong ; trad. Cristina Yamagami
Book
Publication
São Paulo : Prentice Hall, 2007
Description
xix, 600 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (5).
Reference (1).
|
|
73.
|
O marketing das nações : uma abordagem estratégica para construir as riquezas nacionais / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; trad. Bazán Tecnologia e Linguística
Book
Publication
São Paulo : Futura, 1997
Description
412 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
74.
|
Administração de marketing : análise, planejamento e controle / Philip Kotler ; Meyer Stilman, Danilo A. Nogueira, Roberto Simões, trad.
Book
Publication
São Paulo : Atlas, 1988
Description
3 vols.
LocationBiblioteca IPAM Porto
Availability
Reference (3).
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|
75.
|
Princípios de marketing / Philip Kotler, Gary Armstrong ; Alexandre S. Martins, trad. ; Mauro Calixta Tavares, rev.
Book
Publication
Rio de Janeiro : Prentice Hall, 1993
Description
478 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
76.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , 2017
Description
669 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
77.
|
Marketing places : attracting investment, industry and tourism to cities, states and nations / Philip Kotler, Donald H. Haider, Irving Rein
Book
Publication
New York : The Free Press, 1993
Description
VII, 388 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
78.
|
Vencer em tempo de caos : o negócio da gestão e do marketing na era da turbulência / Philip Kotler, John A. Caslione ; trad. Fabrico Próprio
Book
Publication
Lisboa : Actual, 2009
Description
230, [2] p. ;
24 cm
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
79.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
London : Pearson Education, 2008
Description
xxxv, 1020 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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|
80.
|
Introdução ao marketing / Philip Kotler, Gary Armstrong ; Roberto Meireles Pinheiro, trad.
Book
Publication
Rio de Janeiro : Livros Técnicos e Científicos, 2000
Description
XVIII, 371 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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