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Principles of marketing / Philip Kotler... [et al.]

Coauthor Kotler, Philip, 1931-
Armstrong, Gary
Saunders, John
Wong, Veronica Publication London : Prentice Hall, 1996 Description xix, 956 p. ISBN 0131659030 Topical name Marketing
Produtos
Preços
Marketing estratégico
Consumidor - Comportamento Form or physical characteristic Manuais CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 PRI 5093 Depósito 5093
Book Biblioteca IPAM Porto
658.8 PRI 6498 Available 6498
Total holds: 0

The European edition

Contents

Part 1 - Marketing and the marketing process
Part 2 - The marketing setting
Part 3 - Buyer behaviour
Part 4 - Core strategy
Part 5 - Product
Part 6 - Price
Part 7 - Promotions
Part 8 - Place

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