Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

Main Author Armstrong, Gary Coauthor Kotler, Philip, 1931-
Opresnik, Marc O. Edition 15th global ed. Publication Harlow, Pearson : , 2023 Description 701 p. ISBN 9781292433103 Topical name Marketing
Marketing - Gestão CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 ARM 11379 Available 11379
Total holds: 0

ÍNDICE

1. Marketing Creating Customer Value and Engagement;
2. Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships;
3. Analyzing the Marketing Environment;
4. Managing Marketing Information to Gain Customer Insights;
5. Understanding Consumer and Business Buyer Behavior;
6. Customer Value-Driven Marketing Strategy Creating Value for Target Customers;
7. Product, Services, and Brands Building Customer Value;
8. Developing New Products and Managing the Product Life Cycle;
9. Pricing Understanding and Capturing Customer Value;
10. Marketing Channels Delivering Customer Value;
11. Retailing and Wholesaling;
12. Engaging Customers and Communicating Customer Value Advertising and Public Relations;
13. Personal Selling and Sales Promotion;
14. Digital Marketing;
15. The Global Marketplace;
16. Sustainable Marketing Social Responsibility and Ethics.

There are no comments for this item.

Log in to your account to post a comment.