Harvard business review on customer relationship management

Harvard business review on customer relationship management . - Boston : Harvard Business School Publishing, cop. 2001 . - vii, 192 p. : il. 21 cm . - (Harvard business review . - 1578516994

Marketing relacional / Relação com clientes - Gestão /

658.81 /

658.81 HAR (Biblioteca Universidade Europeia (QBN)) - UE23496