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A importância do design, do branding, e da cultura visual na criação de uma marca: criação da minha marca : branding, personalidade, identidade visual, comunicação e produto(s) / Mariana Mendonça Lopes
Book
Publication
Lisboa : IADE-UE, 2019
Description
148 p. :
il. ;
30 cm
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A ma®ca / Wally Olins ; trad. Miguel Ribeiro de Almeida
Book
Publication
[Lisboa] : Verbo, imp. 2005
Description
270 p. :
il. ;
24 cm
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A psicologia das cores : como actuam as cores sobre os sentimentos e a razão / Eva Heller ; trad. Sandra Margarida Moura da Cruz ; rev. Andreia Nunes de Almeida
Book
Publication
Barcelona : Gustavo Gili, 2007
Description
309 p. :
il. ;
24 cm
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An introduction to visual culture / Nicholas Mirzoeff
Book
Publication
London : Routledge, 2009
Description
321 p. :
il. ;
24 cm
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Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity / Pedro Carvalho de Almeida
Book
Publication
[S.l., s.n] : 2012
Description
154 p. :
il. ;
21 cm
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Brand's identity and visual culture / Fernando Oliveira
Article
Analítico
Communicating visually: the graphic design of the brand,
p. 117-138
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Branding : a gestão da marca / António Mendes ; coord. Rodrigo Cunha
Book
Publication
Lisboa : Edições IADE, 2014
Description
316 p. :
il. ;
24 cm
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Branding : brand strategy, design and implementation of corporate and product identity / Helen Vaid
Book
Publication
London : Cassell illustrated, 2003
Description
192 p. :
il. ;
24 cm
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Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman
Book
Publication
Cincinnati : How Books, 2013
Description
199 p. :
il. ;
21 cm
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Design de identidade e imagem corporativa : branding, história da marca, gestão de marca, identidade visual corporativa / Daniel Raposo ; prolog. Joan Costa, Vasco Branco, Francisco Providência
Book
Publication
Castelo Branco : IPCB, 2008
Description
152 p. :
il. ;
31 cm
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
Book
Publication
New Jersey : Wiley, 2012
Description
X, 326 p. :
il. ;
29 cm
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Emotional branding : the new paradigm for connecting brands to people / Marc Gobé
Book
Publication
New York : Allworth Press, 2001
Description
319 p. :
il. ;
24 cm
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Graphic design thinking : beyond brainstorming / ed. Ellen Lupton
Book
Publication
New York, Maryland Institute College of Art : Princeton Architectural Press, 2011
Description
184 p. :
il. ;
22 cm
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O caso Brandymel : proposta de rebranding da identidade visual / Rita Freire de Campos Luís
Book
Publication
Lisboa : IADE-UE, 2019
Description
97 p. :
il. ;
30 cm
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O que é a cultura visual? / Armando Vilas Boas ; Edgar Rego Vilas Boas, il.
Book
Publication
Porto : AVB, 2010
Description
132 p.
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O que é o branding? / Matthew Healey ; trad. Jorge Pinheiro
Book
Publication
Barcelona : Editorial Gustavo Gili, cop. 2009
Description
256 p.
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Relaunch : reviver marcas portuguesas desaparecidas no mercado / Teresa Dias Agudo Carriço de Carvalho
Book
Publication
Lisboa : IADE-U, 2016
Description
[20], 123 p. :
il. ;
30 cm
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Ser designer / Armando Vilas Boas
Book
Publication
Lisboa : AVB, 2011
Description
159 p. :
il. ;
25 cm
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The design of everyday things / Donald A. Norman
Book
Publication
Cambridge : The MIT Press, cop. 2013
Description
347 p. :
il. ;
23 cm
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Wally Olins : the brand handbook
Book
Publication
London : Thames & Hudson, 2008
Description
122 p. :
il. ;
23 cm
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