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Marketing : conceitos e estratégias / William M. Pride, O. C. Ferrell ; trad. Cecília Lima de Queirós Mattoso Book Publication Rio de Janeiro : LTC Editora, cop. 2001 Description XXV, 552 p LocationBiblioteca IPAM Porto Availability Available (1).

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Marketing : concepts and startegies / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, 1997 Description 666 p. : il. ; 28 cm LocationBiblioteca IPAM Porto Availability Reference (1).

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Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, cop. 1983 Description 735 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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