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1.
Marketing metrics : 50+ metrics every executive should master / Paul W. Farris... [et al.] Book Publication New Jersey : Wharton School Publishing, 2006 Description XVI, 359 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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2.
Grandes métricas do marketing : os principais indicadores que todo o gestor deve conhecer / Neil T. Bendle... [et al.] ; trad. Luís Filipe Silva Book Publication Lisboa : Actual, 2017 Description 545 p. : gráf. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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3.
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.] Book Publication Hoboken : Pearson Education, 2021 Description xix, 491 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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4.
Métricas de marketing : mais de 50 métricas que todo o executivo deve dominar / Paul W. Farris...[et al.] ; Lene Belon Ribeiro, trad. ; Cassio Sclovsky Grinberg, rev. Book Publication Porto Alegre : Bookman, 2007 Description 373 p. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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