Catálogo bibliográfico
Bibliographic catalog
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.]
Coauthor Bendle, Neil T.Farris, Paul W.
Pfeifer, Phillip E.
Reibstein, David J. Edition 4th ed. Publication Hoboken : Pearson Education, 2021 Description xix, 491 p. ISBN 978-0-13-671713-3 Topical name Marketing
Marketing - Gestão
Marketing - Métricas CDU 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Book | Biblioteca Universidade Europeia (QBN) | 658.8.012.1 BEN | Checked out | 2024-05-02 | 12176 | |
| Book | Biblioteca IPAM Porto | 658.8 MAR 11149 | Available | 11149 |
Total holds: 0
1. Introduction
2. Share of hearts, minds, and markets
3. Margins and profits
4. Product and portfolio management
5. Customer profitability
6. Sales force and channel management
7. Pricing strategy
8. Promotion
9. Advertising metrics
10. Online, email, and mobile metrics
11. Marketing and finance
12. The marketing metrics x-ray and testing
13. System of metrics
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