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Implementação de um sistema CRM em Agências de Viagens / Helder Morgado ; orient. José Manuel Lopes da Fonseca Book Publication Lisboa : Universidade Europeia, 2015 Description 55 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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A lealdade e a qualidade de relacionamento de estudantes numa instituição de ensino profissional / Maria Amélia da Silva Laires Cascão ; orient. João Pinto e Castro Book Publication Lisboa : ISLA, 2011 Description 111 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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Total relationship marketing / Evert Gummesson Book Publication Oxford : Butterworth-Heinemann, 2008 Description xiv. 376 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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Relationship marketing : management of customer relationships / Manfred Brunh Book Publication Essex : Prentice Hall, cop. 2003 Description xxi, 289 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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The four steps to the epiphany : successful strategies for products that win / Steve Blank Book Publication Hoboken : Wiley, 2020 Description X, 370 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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6.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers Book Publication New Jersey : John Wiley & Sons, cop. 2004 Description xi, 516 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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7.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller Book Publication Essex : Pearson Education, cop. 2013 Description vi, 590 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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O marketing digital na Microsoft : implementação e análise da campanha APP ME UP / Helena Rosa ; orient. Ferreira Cascão Book Publication Lisboa : IPAM, 2013 Description 84 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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9.
Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos Book Publication Chichester : Wiley, 2009 Description 357 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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10.
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Práticas relativas ao marketing relacional na indústria farmacêutica / Ana Paula Vinagre ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2011 Description 97 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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11.
The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten Book Publication Hoboken : John Wiley & Sons, cop. 2012 Description ix, 123 p., 127 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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12.
Marketing relacional na Banca : a fidelização e a venda cruzada / Eduardo Paulo Ferreira Martins Book Publication Porto : Vida Económica, 2006 Description 267 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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Marketing relacional na Indústria Hoteleira : grupo Tivoli Hotels Resorts / Suelem Pinto ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2009 Description 134 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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A influência da comunicação entre a indústria farmacêutica e o médico na prescrição de fármacos sujeitos a receita médica / João Pedrosa ; orient. Carlos Viana Book Publication Lisboa : IPAM, 2012 Description 108 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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15.
Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock, Liz Machtynger Book Publication London : Kogan Page, 2000 Description xii, 344 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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CRM na indústria vidreira : Abordagem e análise do CRM na empresa BA Vidro / Rute Costa de Almeida Ferreira ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2011 Description 48 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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A importância dos atributos do marketing relacional no sector da moda / Shadia Yahya ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2012 Description 107 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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18.
Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow Book Publication Cambridge : Cambridge University Press, 2013 Description XVI, 529 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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19.
Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age / Don Peppers, Martha Rogers Book Publication London : Piatkus, cop. 1997 Description xxv, 436 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (2).

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20.
Marketing relacional : como transformar a fidelização de clientes numa vantagem competitiva / Alzira Marques Book Publication Lisboa : Sílabo, 2012 Description 327 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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