Universidade Europeia - catalog › Results of search for 'an:31037' with limit(s): 'subject:Marketing'

1.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz Book Publication New York : Routledge, 2019 Description XX, 235 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

2.

Media planning and buying in the 21st century / Ronald D. Geskey Book Publication [Michigan?] : 2020: Marketing Communications LLC, 2013 Description 558 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

3.

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan Book Publication New York : Routledge, 2015 Description VIII, 351 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

4.

Marketing communications : brands, experiences and participation / Chris Fill Book Publication Harlow : Pearson Education, 2013 Description 820 p. : il. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

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