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21.
Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler Book Publication New Jersey : John Wiley Sons, Inc, 2003 Description 206 p. LocationBiblioteca IPAM Porto Availability Available (1).

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22.
A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha Book Publication Lisboa : Editorial Presença, 2022 Description 126 p. LocationBiblioteca IPAM Porto Availability Available (1).

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23.
Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1991 Description 167 p. LocationBiblioteca IPAM Porto Availability Available (1).

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24.
Princípios de Marketing Book Publication Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998 Description XVII, 528 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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25.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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26.
Administração de Marketing : um livro inovador e definitivo para estudantes e profissionais / Michael J. Baker, org. ; Arlete Simille Marques, trad. Book Publication São Paulo : Editora Campus, 2005 Description 603 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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27.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Fort Worth : The Dryden Press, cop. 1992 Description xxvi, 749 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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28.
Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2016 Description 714, [118] p. ; 28 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1).

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29.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear Book Publication Chicago : Irwin, 1997 Description XIV, 665 p. LocationBiblioteca IPAM Porto Availability Available (1).

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30.
Os 10 pecados mortais do marketing : indícios e soluções / Philip Kotler ; trad. Inês Guerreiro Book Publication [Lisboa] : Público, cop. 2007 Description 168 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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31.
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Os valores culturais dos gestores de marketing das empresas portuguesas com relatório de sustentabilidade / Ana Isabel Gameiro Martins ; orient. Caetano Alves Book Publication Aveiro : IPAM, 2011 Description 102 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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32.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart Book Publication Harlow : Pearson, 2018 Description 594 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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33.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow, Pearson : , 2023 Description 701 p. LocationBiblioteca IPAM Porto Availability Available (1).

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34.
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Book Publication Reino Unido : Decision Pro, cop. 2013 Description xvi, 263 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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35.
Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler Book Publication Lisboa, Lidel : , 2022 Description XIX, 258 p. LocationBiblioteca IPAM Porto Availability Available (1).

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36.
Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev. Book Publication São Paulo : Makron Books, 1992 Description XVII, 208 p. LocationBiblioteca IPAM Porto Availability Available (1).

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37.
Marketing management : analysis, planning, implementation and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1997 Description XL, 789 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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38.
Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad. Book Publication Lisboa : Editorial Presença, 1989 Description 321 p. LocationBiblioteca IADE-UE Availability Available (1).

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39.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2006 Description XX, 651 p. LocationBiblioteca IPAM Porto Availability Available (1).

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40.
A framework for marketing management / Philip Kotler Book Publication New Jersey : Prentice Hall, 2001 Description XV, 352 p. LocationBiblioteca IPAM Porto Availability Available (1).

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