|
1.
|
Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter
Book
Publication
Boston : Irwin McGraw-Hill, 1998
Description
XXIV, 630 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
2.
|
Journal of marketing management / ed. Paul Hewer, Mark Tadajewski
Periodical
Publication
Abingdon : Taylor & Francis, [1985]-
Description
;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (31).
|
|
3.
|
Casos europeus de marketing / Isabel Cantista, Paula Rodrigues
Book
Publication
Lisboa : Universidade Lusíada Editora, 2010
Description
107 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
|
|
4.
|
Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre
Book
Publication
Lisboa : Verbo, 2000
Description
295 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (4).
Reference (1).
|
|
5.
|
Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1994
Description
XVI, 480 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
6.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1991
Description
XVII, 449 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
7.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
Book
Publication
New York : McGraw-Hill, 1997
Description
XVII, 463 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
8.
|
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López
Book
Publication
Madrid : Irwin, 1995
Description
XV, 890 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
9.
|
A influência do marketing na implementação da ferramenta de gestão balanced scorecard / Paulo Alexandre Rodrigues da Silva Martins ; orient. Caetano Alves
E-resource
Publication
Porto : IPAM, 2021
Description
86 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
10.
|
Marketing / Paul Baines, Chris Fill, Sara Rosengren
Book
Publication
New York : Oxford, 2017
Description
xxxii, 732 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
11.
|
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.]
Book
Publication
Hoboken : Pearson Education, 2021
Description
xix, 491 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|