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41.
|
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López
Book
Publication
Madrid : Irwin, 1995
Description
XV, 890 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
42.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 1991
Description
XXIII, 711 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
43.
|
Princípios de marketing / Philip Kotler, Gary Armstrong ; Alexandre S. Martins, trad. ; Mauro Calixta Tavares, rev.
Book
Publication
Rio de Janeiro : Prentice Hall, 1993
Description
478 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
44.
|
Marketing management : a relationship approach / Svend Hollensen
Book
Publication
Harlow : Pearson Education, 2015
Description
XXXV, 683 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
45.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1991
Description
XVII, 449 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
46.
|
Marketing management / Peter R. Dickson
Book
Publication
Orlando : The Dryden Press, 1994
Description
XXXI, 642 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
47.
|
Marketing / Courtland L. Bovée, John V. Thill
Book
Publication
New York : McGraw-Hill, 1992
Description
XXXI, 761 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
48.
|
Fundamentos de Gestão / Carlos A. Marques Pinto... [et al.]
Book
Publication
Lisboa : Editorial Presença, 2009
Description
312 p. :
il., gráficos
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
49.
|
Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad.
Book
Publication
Rio de Janeiro : Elsevier, 2004
Description
135 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
50.
|
Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1988
Description
XXI, 776 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
51.
|
Marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2000
Description
XXXII, 718 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
52.
|
Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1991
Description
167 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
53.
|
Introdução ao marketing / Philip Kotler, Gary Armstrong ; Roberto Meireles Pinheiro, trad.
Book
Publication
Rio de Janeiro : Livros Técnicos e Científicos, 2000
Description
XVIII, 371 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
54.
|
Princípios de Marketing
Book
Publication
Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998
Description
XVII, 528 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
55.
|
Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand
Book
Publication
Lisboa : Sílabo, 1996
Description
631 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (4).
|
|
56.
|
Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão
Book
Publication
São Paulo : Editora Atlas , 1998
Description
725 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
|
|
57.
|
Fundamentos de gestão / Carlos A. Marques Pinto... [et al.]
Book
Publication
Lisboa : Presença, 2006
Description
312, [1] p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
|
|
58.
|
Perspectives on marketing management / Michael Baker
Book
Publication
Chichester : John Wiley Sons
Description
4 v.
LocationBiblioteca IPAM Porto
Availability
Available (4).
|
|
59.
|
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XVII, 523 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
60.
|
As decisões em marketing / Gary Jones ; trad. Eduardo Nogueira
Book
Publication
Lisboa : Presença, 1994
Description
250 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|