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Does advertising spending influence media coverage of the advertiser? / Diego Rinallo, Suman Basuroy

Main Author Rinallo, Diego Coauthor Basuroy, Suman Analytic Journal of marketing, 6 (November 2009), vol. 73, p. 33-46 Topical name Publicidade
Publicidade - Meios
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Article Biblioteca IADE-UE
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