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Results of search for 'an:17701' with limit(s): 'holdingbranch:IADE'
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Authors
Taylor
Semenik
Scheinbaum
Piratininga
O'Guinn
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Livro
Analítico
Holding libraries
Biblioteca IADE-UE
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Biblioteca Universidade Europeia (QBN)
Biblioteca IPAM Porto
Locations
Reservados. Sala 69
Series
Vuibert Gestion
Dunod entreprise
Topics
Publicidade
Comunicação publicitária
Vitrinismo
Vendas
Slogans
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Your search returned 7 results.
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1.
Publicidade : arte ou artifício?
/
Luiz Celso de Piratininga
Book
Publication
São Paulo : T. A. Queiroz, 1994
Description
XII, 92, [3] p. ; 21 cm
Location
Biblioteca IADE-UE
Availability
Available (1).
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2.
A voz das empresas : uma viagem ao mundo da publicidade escrita por um criativo
/
Ricardo Miranda
Book
Publication
Porto : Porto Editora, 2002
Description
254 p. : il. ; 25 cm
Location
Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (5).
Reference (1).
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3.
La publicité dans l'action commerciale
/
S. Piquet
; préf. de G. Taylor
Book
Publication
Paris : Librairie Vuibert, 1981
Description
192 p. ; 24 cm
Location
Biblioteca IADE-UE
Availability
Reference (1).
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4.
La publicité : une force au service de l'entreprise
/
Robert Leduc
; préf. de Robert Guérin
Book
Publication
[S.l.] : Dunod, 1984
Description
335 p. ; 24 cm
Location
Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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5.
No cover image available
Advertising and integrated brand promotion
/
Thomas Clayton O'Guinn... [et al.]
Book
Publication
Stamford : Cengage Learning, 2015
Description
XX, 407 p. : il. ; 28 cm
Location
Biblioteca IADE-UE
Availability
Available (1).
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6.
No cover image available
Does advertising spending influence media coverage of the advertiser?
/
Diego Rinallo, Suman Basuroy
Article
Analítico
Journal of marketing, 6 (November 2009), vol. 73, p. 33-46
Location
Biblioteca IADE-UE
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Available (1).
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7.
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Técnica de vendas e publicidade
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Eduardo C. Magalhães, F. Carvalho Costa, M.M. Calvet de Magalhães
Book
Publication
Porto : Manuel Barreira, imp. 1959
Description
460 p. : il. ; 24 cm
Location
Biblioteca IADE-UE
Availability
Reference (1).
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