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1.
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Must ; dir. Pedro S. Guerreiro Periodical Publication Lisboa : Edisport, 2010- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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2.
As marcas de confiança em Portugal : 10 anos de confiança ; ed. Roberto Alves, Rodrigo Correia Book Publication Porto Salvo : Selecções do Reader's Digest, 2010 Description 96 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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3.
The corporate brand / Nicholas Ind Book Publication London : Macmillan Business, cop. 1997 Description xi, 184 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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4.
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander Book Publication Mason, Ohio : Thomson/South Western, 2006 Description vi, 324 p LocationBiblioteca IPAM Porto Availability Reference (1).

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5.
Better Brand Health : Measures and Metrics for a How Brands Grow World Book Publication Docklands, Victoria : Oxford University Press, 2023 Description XIV, 229 p. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw Book Publication New York : Wiley, cop. 1995 Description xiv, 354 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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7.
Story Brand : Crie mensagens claras e atraia a atenção dos clientes para a sua marca / Donald Miller Book Publication Rio de Janeiro : Alta Books, 2019 Description XVIII, 222 p. LocationBiblioteca IPAM Porto Availability Available (1).

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8.
A ma®ca / Wally Olins ; trad. Miguel Ribeiro de Almeida Book Publication [Lisboa] : Verbo, imp. 2005 Description 270 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). Checked out (2).
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9.
O novo mundo das marcas : 8 princípios para a sua marca conquistar a liderança / Scott Bedbury, Stephen Fenichell ; trad. Cristina Serra Book Publication Rio de Janeiro : Campus, 2002 LocationBiblioteca IPAM Porto Availability Available (1).

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10.
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Valuing branded businesses / Natalie Mizik, Robert Jacobson Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 137-153 LocationBiblioteca IADE-UE Availability Available (1).

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11.
Destination branding : creating the unique destination proposition / ed. Nigel Morgan, Annette Pritchard, Roger Pride Book Publication Burlington : Elsevier Butterworth-Heinemann, cop. 2004 [re-impressão 2005] Description XX, 314 p. LocationBiblioteca IPAM Porto Availability Available (1).

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12.
Purposeful Brands : purpose and sustainability drive brand value and positive change / Sandy Skees Book Publication New York : Kogan Page, 2023 Description X, 217 p. LocationBiblioteca IPAM Porto Availability Available (1).

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13.
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald, Elaine Wallace Book Publication New York : Routledge, 2013 Description xxviii, 483 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available Checked out (1).

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14.
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Jardin Secrets : a criação de uma marca / Ana de Oliveira ; orient. Joaquim Reis Book Publication Lisboa : IPAM, 2013 Description 84, [18] f. : il. ; 30 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Reference (1). In transit (1).

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15.
Aaker on branding : 20 principles that drive success / David Aaker Book Publication New York : Morgan James Publishing, cop. 2014 Description x, 208 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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16.
Branding : from brief to finished solution / Mono Book Publication Crans-Près-Céligny : Rotovision, cop. 2002 Description 158 p : il. LocationBiblioteca IPAM Porto Availability Available (1).

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17.
As marcas, capital da empresa : criar e desenvolver marcas fortes / Jean-Noël Kapferer ; trad. Arnaldo Ryngelblum Book Publication Porto Alegre : Bookman, 2003 Description 459 p. ; 25 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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18.
Signos da marca : expressividade e sensorialidade / Clotilde Perez Book Publication São Paulo : Thomson, 2004 Description 174 p LocationBiblioteca IPAM Porto Availability Available (1).

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19.
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Extensão de marca: do leather goods para o eyewear : sua implementação no mercado ibérico / Hugo Soares de Oliveira ; orient. Henrique Pires E-resource Publication Porto : IPAM, 2016 Description 70 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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20.
How brands grow : including emerging markets, services, durables, B2B and luxury brands. Part 2 / Jenni Romaniuk, Byron Sharp Book Publication Victoria, Austrália, Oxford University Press : , 2022 Description XIV, 239 p. LocationBiblioteca IPAM Porto Availability Available (1).

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