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1.
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Marketing management : analysis, planning, and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1984
Description
794 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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2.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Barcarena : Presença, 2013
Description
277 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2001
Description
279 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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4.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2000
Description
279 p. :
il. ;
23 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
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5.
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Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Grönroos ; prologos Philip Kotler y Jan Carlzon
Book
Publication
Madrid : Diaz de Santos, 1994
Description
XIX, 291 p. ;
24 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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6.
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Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey ; foreword by Philip Kotler
Book
Publication
New York : Kogan Page, 2017
Description
XVI, 211 p. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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Administração de marketing / Philip Kotler ; trad. Bazán Tecnologia e Lingüística
Book
Publication
São Paulo : Prentice Hall, 2000
Description
764 p. :
il. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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8.
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The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak
Book
Publication
New Jersey : Prentice Hall, 1985
Description
292 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra
Book
Publication
Rio de Janeiro : Campus, 2002
Description
189 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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10.
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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Book
Publication
New Jersey : Wiley, 2010
Description
188 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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11.
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Brand sense : os segredos sensoriais que nos levam a comprar / Martin Lindstrom ; pref. Philip Kotler ; trad. Rita Figueiredo
Book
Publication
Lisboa : Gestãoplus, 2013
Description
379 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (3).
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12.
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Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão
Book
Publication
São Paulo : Editora Atlas , 1998
Description
725 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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13.
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Marketing management / Philip Kotler, Kevin Keller, Alexander Chernev
Book
Publication
Harlow : Pearson Education, 2022
Description
605 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
No copies available
Checked out (2).
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14.
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Marketing management / Philip Kotler, Kevin L. Keller
Book
Publication
Harlow : Pearson, 2016
Description
714, [118] p. ;
28 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
Reference (1).
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15.
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Marketing 5.0 : Technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Book
Publication
Hoboken : John Wiley & Sons, 2021
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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16.
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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Book
Publication
Hoboken : John Wiley & Sons, 2017
Description
XIX, 184 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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17.
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Marketing de A a Z : 80 conceitos que todo profissional precisa saber / Philip Kotler ; trad. Afonso Celso da Cunha Serra
Book
Publication
Rio de Janeiro : Campus, 2003
Description
251 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
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18.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; trad. Cristina Yamagami
Book
Publication
São Paulo : Prentice Hall, 2007
Description
xix, 600 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (5).
Reference (1).
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19.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades
Book
Publication
São Paulo : Prentice Hall, 2007
Description
750 p. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sônia Midori Yamamoto ; rev. Edson Crescitelli
Book
Publication
São Paulo : Pearson Education, 2012
Description
xv, 765 p. :
il. ;
29 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
Reference (1).
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