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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata

Main Author Kotler, Philip, 1931- Secondary Author Barata, Saul Edition 7.ª ed Publication Barcarena : Presença, 2013 Description 277 p. : il. ; 23 cm ISBN 9789722325851 Topical name Marketing - Séc. 21
Marketing estratégico
Marketing digital Index terms Marketing táctico
Marketing administrativo CDU
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 XXI(B) Available IA11799
Total holds: 0

Tít. orig.: Kotler on marketing: how to create, win, and dominate markets

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