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Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe

Main Author Quelch, John A. Coauthor Kashani, Kamran
Vandermerwe, Sandra Publication Burr Ridge : Irwin, 1994 Description XIII, 525 p. ISBN 0256157227 Abstract I- The marketing mix; II- The marketing process; III- Conclusion Topical name marketing europeu
Estudo de casos CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [I] QUE 2366 Available 2366
Total holds: 0

I- The marketing mix; II- The marketing process; III- Conclusion

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