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1.
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Marketing in Europe : cases studies / ed. Jordi Montaña
Book
Publication
London : Sage, 1994
Description
VI, 203 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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Principios de marketing internacional : campeões portugueses no estrangeiro / Álvaro Lopes Dias
Book
Publication
Lisboa : Lidel, cop. 2005
Description
XV, 236 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe
Book
Publication
Burr Ridge : Irwin, 1994
Description
XIII, 525 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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Management of a sales force / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro
Book
Publication
Boston : McGraw Hill Irwin, 2003
Description
XXIII, 564 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Case study method : key issues, key texts / ed. Roger Gomm, Martyn Hammersley, Peter Foster
Book
Publication
London : Sage, imp. 2002
Description
ix, 276 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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6.
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Case study research : design and methods / Robert K. Yin
Book
Publication
Thousand Oaks : Sage, cop. 2009
Description
xiv, 219 p. ;
22 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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7.
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Marketing mistakes / Robert F. Hartley
Book
Publication
New York : John Wiley Sons, 1995
Description
X, 366 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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8.
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O lado positivo : estratégias para transformar ameaças em oportunidades / Adrian Slywotzky, Karl Weber ; trad. Miguel Menezes ; rev. Luís Abel Ferreira
Book
Publication
Lisboa : Actual, 2011
Description
308 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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9.
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Marketing de patrocínio / Francisco Paulo de Melo Neto
Book
Publication
Rio de Janeiro : Editora Sprint, 2000
Description
356 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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10.
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi
Book
Publication
Boston : McGraw-Hill/Irwin, cop. 2000
Description
XXII, 321 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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Como desenvolver e lançar um produto novo no mercado / George Gruenwald ; trad. Cecília Camargo Bartalotti
Book
Publication
São Paulo : Makron Books, cop. 1994
Description
xl, 553 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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12.
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
Book
Publication
Mason : Thomson, 2004
Description
714 p. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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13.
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Marketing ambiental : casos de estudo em Portugal / Joaquim Caetano, Tiago Robalo Gouveia
Book
Publication
Lisboa : Bnomics, 2009
Description
254 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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14.
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A comunicação interna na empresa / Vítor Almeida
Book
Publication
Lisboa : Áreas, cop. 2003
Description
206 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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15.
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A comunicação interna na empresa / Vítor Almeida
Book
Publication
Lisboa : Práxis, 2000
Description
182 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (2).
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16.
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Le paradoxe de la marchandise authentique : imaginaire et consommation de masse / sous la dir. de Jean-Pierre Warnier
Book
Publication
Paris : Ed. l'Harmattan, 1994
Description
81 p. :
il. ;
22 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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Definição de estratégias na Internet / Álvaro Lopes Dias
Book
Publication
Lisboa : Strategy for improvement, 2005
Description
180 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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Case problems in financial management / William H. Marsh, Harry R. Kuniansky
Book
Publication
New Jersey : Prentice Hall, 1988
Description
267 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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When America does it right : case studies in service quality / Jay W. Spechler
Book
Publication
Norcross : Industrial Engineering and Management Press, 1989
Description
599 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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20.
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Gestão de festivais e eventos : uma perspectiva internacional de artes e cultura / Ian Yeoman... [et al.] ; trad. Gabriela Scuta Fagliari
Book
Publication
São Paulo : Roca, 2006
Description
XXV, 445 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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