000
001			34857
010			_a978-1-107-53539-8
100			_a20200526d2017 u||y0pory50 ba
101			_aeng
102			_aGB
200			_aCorporate social responsibility _estrategy, communication, governance _fed. Andreas Rasche, Mette Morsing, Jeremy Moon
210			_aCambridge _cCambridge University Press _d2017
215			_aXXVII, 529 p.
321			_aÍNDICE Chapter 1 . The Changing role of business in global society: CSR and beyond PARTE I - STRATEGY AND CSR Chapter 2 . Historical perspectives on corporate social responsability Chapter 3 . Strategic CSR: Ambitions and critiques Chapter 4 . Corporate responsability strategies for sustainability Chapter 5 . Managing for stakeholders in the digital age Chapter 6 . Political CSR: The corporation as a political actor PART II - THE REGULATORY DYNAMICS OF CSR Chapter 7 . Standards for CSR: legitimacy, impact and critique Chapter 8 . Corporate responsability reporting Chapter 9 . NGO activism and CSR Chapter 10 .Government as a regulator of CSR: Beyond voluntarism Chapter 11 . CSR communication: What is it? Why is it important? Chapter 12 . CSR and crisis communication strategies Chapter 13 . CSR and reputation: too much of a good thing? Chapter 14 . The corporate construction of transparency and (in)transparency PART IV - THE GOVERNANCE OF TRANSNATIONAL ISSUES Chapter 15 . Business and human rights: Not just another CSR issue? Chapter 16 . Anti-Corruption governance and global business Chapter 17 .Business and transnational environmental governance Chapter 18 . Labour rights in global supply chains
330			_aThis upper-level textbook offers an original and up-to-date introduction to issues in corporate social responsibility (CSR) from a global perspective. Written by an international team of experts, it guides students through key themes in CSR including strategy, communication, regulation and governance. Balancing critiques of CSR with a discussion of the opportunities it creates, it includes chapters devoted to critical issues such as human rights, anti-corruption, labour rights and the environment. Pedagogical features include customised case studies, study questions, key term highlighting, practitioner pieces and suggestions for further resources. The book is also complemented by a companion website featuring adaptable lecture slides, teaching notes for cases and links to related resources. Tailored for upper-level undergraduate and postgraduate courses on corporate social responsibility, sustainability and business ethics, it is also relevant to non-business courses in political science, international relations and communications.
606			_919600 _aResponsabilidade social
606			_919731 _aResponsabilidade social empresarial
675			_a658:005.35 _vBN _zpor
702			_940333 _aRasche _bAndreas
702			_940334 _aMorsing _bMette
702			_940335 _aMoon _bJeremy
801			_aPT _bIPAM _gRPC
090			_a34857
942			_cMON _n0