Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8 BOV | Available | UE17013 |
Contents
Part I - Understanding marketing today
Part II - Market analysis and target marketing
Part III - Product strategy
Part IV - Pricing strategy and management
Part V - Distribution strategies
Part VI - Promotional strategy
Part VII - Marketing in today's global economy
and selected applications.
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