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Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook Book Publication London : Kogan Page, 2020 Description XXI, 647 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2). Checked out (1).

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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey, PR Smith Book Publication Abingdon : Routledge, 2017 Description xxvii, 660 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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