Universidade Europeia - catalog › Results of search for 'an:34734'

1.

Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens Book Publication Madrid : Irwin, 1996 Description XXIII, 814 p. LocationBiblioteca IPAM Porto Availability Reference (1).

2.

Learning aid for use with basic marketing / E. Jerome McCarthy, William D. Perreault Jr. Book Publication Homewood : IRWIN, 1987 Description var. pag. LocationBiblioteca IPAM Porto Availability Reference (1).

3.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy Book Publication New York : McGraw-Hill Education, cop. 2021 Description xxxi, 768 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

4.

Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz Book Publication Homewood : Irwin, 1987 Description IX, 365 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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