Universidade Europeia - catalog › Results of search for 'an:1644'

1.

Must ; dir. Pedro S. Guerreiro Periodical Publication Lisboa : Edisport, 2010- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

2.

Story Brand : Crie mensagens claras e atraia a atenção dos clientes para a sua marca / Donald Miller Book Publication Rio de Janeiro : Alta Books, 2019 Description XVIII, 222 p. LocationBiblioteca IPAM Porto Availability Available (1).

3.

Better Brand Health : Measures and Metrics for a How Brands Grow World Book Publication Docklands, Victoria : Oxford University Press, 2023 Description XIV, 229 p. LocationBiblioteca IPAM Porto Availability Available (1).

4.

The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander Book Publication Mason, Ohio : Thomson/South Western, 2006 Description vi, 324 p LocationBiblioteca IPAM Porto Availability Reference (1).

5.

Marketing payback : is your marketing profitable / Robert Shaw, David Merrick Book Publication Harlow : Finantial Times Prentice Hall, 2005 Description 511 p LocationBiblioteca IPAM Porto Availability Available (1).

6.

O novo mundo das marcas : 8 princípios para a sua marca conquistar a liderança / Scott Bedbury, Stephen Fenichell ; trad. Cristina Serra Book Publication Rio de Janeiro : Campus, 2002 LocationBiblioteca IPAM Porto Availability Available (1).

7.

The corporate brand / Nicholas Ind Book Publication London : Macmillan Business, cop. 1997 Description xi, 184 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

8.

As marcas de confiança em Portugal : 10 anos de confiança ; ed. Roberto Alves, Rodrigo Correia Book Publication Porto Salvo : Selecções do Reader's Digest, 2010 Description 96 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

9.

Destination branding : creating the unique destination proposition / ed. Nigel Morgan, Annette Pritchard, Roger Pride Book Publication Burlington : Elsevier Butterworth-Heinemann, cop. 2004 [re-impressão 2005] Description XX, 314 p. LocationBiblioteca IPAM Porto Availability Available (1).

10.

No cover image available

Impacto dos patrocínios do ciclismo profissional no brand equity estudo de caso EFAPEL / Anabela Soares dos Santos ; orient. Caetano Alves Book Publication Porto : IPAM, 2022 Description 83 p. LocationBiblioteca IPAM Porto Availability Reference (1).

11.

How brands grow : including emerging markets, services, durables, B2B and luxury brands. Part 2 / Jenni Romaniuk, Byron Sharp Book Publication Victoria, Austrália, Oxford University Press : , 2022 Description XIV, 239 p. LocationBiblioteca IPAM Porto Availability Available (1).

12.

No cover image available

Estratégia de reposicionamento para a empresa de desenvolvimento web : Marzee Labs / Isabel de Queirós Seabra Monteiro ; orient. Karla Menezes Book Publication Porto : IPAM, 2022 Description 52 p. LocationBiblioteca IPAM Porto Availability Reference (1).

13.

Planejamento de marketing / Harvard Business Review ; Fábio Fernandes, trad. Book Publication Rio de Janeiro : Campus, 2002 Description 171 p. LocationBiblioteca IPAM Porto Availability Available (1).

14.

Marcas e entretenimento : product placement em televisão, importância na estratégia integrada de comunicação / Sofia Moura ; rev. Hélder Guégués Book Publication Lisboa : Guerra & Paz, 2013 Description 262 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1).

15.

Criando e administrando marcas de sucesso / David Aaker Book Publication São Paulo : Futura, 1996 Description 400 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

16.

No cover image available

Valuing branded businesses / Natalie Mizik, Robert Jacobson Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 137-153 LocationBiblioteca IADE-UE Availability Available (1).

17.

No cover image available

Como o design cria uma marca / Margarida Henriques Article Analítico Directório 2003/2004 do Centro Português de Design, p. 6-8 LocationBiblioteca IADE-UE Availability Available (1).

18.

No cover image available

Na cama com Planta Article Analítico Briefing, nº 19 (Março 2011), p. 14 LocationBiblioteca IADE-UE Availability Available (1).

19.

Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer Book Publication New York : The Free Press, [19-?] Description 341 p. LocationBiblioteca IPAM Porto Availability Reference (1).

20.

Place branding : for small cities, regions & downtowns : the essentials for successful destinations / Bill Baker Book Publication Portland : Amazon Fulfilment, 2019 Description 238 p. LocationBiblioteca IPAM Porto Availability Available (1).

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	1.	No cover image available Must ; dir. Pedro S. Guerreiro Periodical Publication Lisboa : Edisport, 2010- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	2.	Story Brand : Crie mensagens claras e atraia a atenção dos clientes para a sua marca / Donald Miller Book Publication Rio de Janeiro : Alta Books, 2019 Description XVIII, 222 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	3.	Better Brand Health : Measures and Metrics for a How Brands Grow World Book Publication Docklands, Victoria : Oxford University Press, 2023 Description XIV, 229 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	4.	The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander Book Publication Mason, Ohio : Thomson/South Western, 2006 Description vi, 324 p LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	5.	Marketing payback : is your marketing profitable / Robert Shaw, David Merrick Book Publication Harlow : Finantial Times Prentice Hall, 2005 Description 511 p LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	6.	O novo mundo das marcas : 8 princípios para a sua marca conquistar a liderança / Scott Bedbury, Stephen Fenichell ; trad. Cristina Serra Book Publication Rio de Janeiro : Campus, 2002 LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	7.	The corporate brand / Nicholas Ind Book Publication London : Macmillan Business, cop. 1997 Description xi, 184 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	8.	As marcas de confiança em Portugal : 10 anos de confiança ; ed. Roberto Alves, Rodrigo Correia Book Publication Porto Salvo : Selecções do Reader's Digest, 2010 Description 96 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	9.	Destination branding : creating the unique destination proposition / ed. Nigel Morgan, Annette Pritchard, Roger Pride Book Publication Burlington : Elsevier Butterworth-Heinemann, cop. 2004 [re-impressão 2005] Description XX, 314 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	10.	No cover image available Impacto dos patrocínios do ciclismo profissional no brand equity estudo de caso EFAPEL / Anabela Soares dos Santos ; orient. Caetano Alves Book Publication Porto : IPAM, 2022 Description 83 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	11.	How brands grow : including emerging markets, services, durables, B2B and luxury brands. Part 2 / Jenni Romaniuk, Byron Sharp Book Publication Victoria, Austrália, Oxford University Press : , 2022 Description XIV, 239 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	12.	No cover image available Estratégia de reposicionamento para a empresa de desenvolvimento web : Marzee Labs / Isabel de Queirós Seabra Monteiro ; orient. Karla Menezes Book Publication Porto : IPAM, 2022 Description 52 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	13.	Planejamento de marketing / Harvard Business Review ; Fábio Fernandes, trad. Book Publication Rio de Janeiro : Campus, 2002 Description 171 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	14.	Marcas e entretenimento : product placement em televisão, importância na estratégia integrada de comunicação / Sofia Moura ; rev. Hélder Guégués Book Publication Lisboa : Guerra & Paz, 2013 Description 262 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1). 1 2 3 4 5 Place hold Add to cart (remove)
	15.	Criando e administrando marcas de sucesso / David Aaker Book Publication São Paulo : Futura, 1996 Description 400 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	16.	No cover image available Valuing branded businesses / Natalie Mizik, Robert Jacobson Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 137-153 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	17.	No cover image available Como o design cria uma marca / Margarida Henriques Article Analítico Directório 2003/2004 do Centro Português de Design, p. 6-8 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	18.	No cover image available Na cama com Planta Article Analítico Briefing, nº 19 (Março 2011), p. 14 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	19.	Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer Book Publication New York : The Free Press, [19-?] Description 341 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	20.	Place branding : for small cities, regions & downtowns : the essentials for successful destinations / Bill Baker Book Publication Portland : Amazon Fulfilment, 2019 Description 238 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)