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101.
CRM : customer relationship management : o revolucionário marketing de relacionamento com o cliente / Ronald Swift ; trad. Flávio Deny Steffen Book Publication Rio de Janeiro : Campus, cop. 2001 Description XIX, 493, [3] p. LocationBiblioteca IPAM Porto Availability Reference (1).

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102.
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz Book Publication Berlin : Springer-Verlag, cop. 2012 LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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103.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner Book Publication New York : McGraw-Hill, cop. 1996 Description xx, 700 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis) Availability Available (4). Reference (1).

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104.
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Marketing alliances, firm networks, and firm value creation / Vanitha Swaminathab, Christine Moorman Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 52-69 LocationBiblioteca IADE-UE Availability Available (1).

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105.
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O papel do mix comunicacional na gestão de relacionamentos business-to-business : o caso Smartex.ai / Joana Dantas Nobre Anjo ; orient. Mafalda Nogueira E-resource Publication Porto : IPAM, 2022 Description 103 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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106.
One to one web marketing : Build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel Book Publication New York : John Wiley Sons, cop. 2001 Description XV, 351 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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107.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon S. Linoff Book Publication New York : Wiley, cop. 2000 Description xviii, 494 p. : il. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (2).

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108.
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The relationship between buyer and a B2B e-marketplace : cooperation determinants in an electronic market context / Andrew Lancastre, Luis Filipe Lages Book Publication [S.l.] : Elsevier, 2006 Description p. 774-789 ; 30 cm LocationBiblioteca IADE-UE Availability Reference (3).

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109.
Tourism marketing / Les Lumsdon Book Publication London : International Thomson Business Press, 1997 Description x, 290 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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110.
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Plano de marketing - atração, retenção e fidelização de clientes : ContiService: o caso Continental Book Publication Porto : IPAM, 2019 Description 90 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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111.
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Relationship quality : a relação online e offline com os clientes B2B e B2C - estudo de caso SABSEG, Corretor de Seguros, S.A. / Ana Camila Pinto Machado ; orient. Gisela Alves Book Publication Porto : IPAM, 2018 Description 153 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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112.
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Criação de um clube de produtores de azeitona para a Indagop / Ana Alexandra Couto Reis ; orient. Teresa Aragonez Book Publication Porto : IPAM, 2017 Description 196 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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113.
Marketing focado na cadeia de clientes / org. Nadia Kassouf Pizzinatto Book Publication São Paulo : Atlas, cop. 2005 Description 214 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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114.
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O incentivo ao engagement na brand experience : aplicação Cuckuu / Marcela Elisa Vieira de Sousa ; orient. António Mendes Book Publication Lisboa : IADE-UE, 2018 Description 163 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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115.
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Aplicação de tendências na comunicação em marcas de moda / Maria Francisca de Barros Ferreira ; orient. Patrícia Silveira E-resource Publication Lisboa : IADE-UE, 2022 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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116.
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A importância das atitudes de confiança e compromisso nas estratégias de fidelização de clientes no sector bancário em Portugal / Sara Maria Lopes Matias ; orient. Casimiro Ramos Book Publication Lisboa : IADE, 2011 Description V, 169 f. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

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117.
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The role of customer gratitude in relationship marketing / Robert W. Palmatier...[et al.] Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 1-18 LocationBiblioteca IADE-UE Availability Available (1).

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118.
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Relatório de estágio : Electronic Arts Portugal / José Miguel Oliveira Gonçalves Monteiro Book Publication Lisboa : IADE, 2012 Description 237 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

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119.
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O relacionamento comprador-fornecedor : as percepções dos determinantes da cooperação no contexto de mercado electónico / Andrew P. Lancastre Book Publication Lisboa : ISCTE, 2004 Description 250, [26] p. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

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120.
Marketing one to one : ferramentas para implementação de programas de marketing one to one / Don Peppers, Martha Rogers, Bob Dorf ; trad. Ernesto Yoshida, Maria Cristina Vondriak ; rev. téc. Ignêz Capozzi Book Publication São Paulo : Makron Books, 2001 Description 321 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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