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Results of search for 'an:7198' with limit(s): 'itype:ANA'
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Authors
Moorman
Kardes
Jarvis
Ghosh
Bharadwaj
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Analítico
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Biblioteca IADE-UE
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Marketing relacional
Teoria dos custos de transacção
Risco
Relação com clientes
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Your search returned 4 results.
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Contract specificity and its performance implications
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Erik A. Mooi, Mrinal Ghosh
Article
Analítico
Journal of marketing, 2 (March 2010), vol. 74, p. 105-120
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Biblioteca IADE-UE
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Customer satisfaction and stock returns risk
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Kapil R. Tuli, Sundar G. Bharadwaj
Article
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Journal of marketing, 6 (November 2009), vol. 73, p. 184-197
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Marketing alliances, firm networks, and firm value creation
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Vanitha Swaminathab, Christine Moorman
Article
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Journal of marketing, 5 (September 2009), vol. 73, p. 52-69
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The role of customer gratitude in relationship marketing
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Robert W. Palmatier...[et al.]
Article
Analítico
Journal of marketing, 5 (September 2009), vol. 73, p. 1-18
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Biblioteca IADE-UE
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