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1. Contract specificity and its performance implications / Erik A. Mooi, Mrinal Ghosh Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 105-120 LocationBiblioteca IADE-UE Availability Available (1).

2. Customer satisfaction and stock returns risk / Kapil R. Tuli, Sundar G. Bharadwaj Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 184-197 LocationBiblioteca IADE-UE Availability Available (1).

3. Marketing alliances, firm networks, and firm value creation / Vanitha Swaminathab, Christine Moorman Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 52-69 LocationBiblioteca IADE-UE Availability Available (1).

4. The role of customer gratitude in relationship marketing / Robert W. Palmatier...[et al.] Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 1-18 LocationBiblioteca IADE-UE Availability Available (1).