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1.
Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson Book Publication Oxford : Butterworth Heinemann, 2002 Description XIII, 350 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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2.
Fundamentos de marketing de relacionamento : fidelização de clientes e pós-venda / Luiz Claudio Zenone Book Publication São Paulo : Atlas, 2017 Description XIII, 150 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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3.
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Marketing de relacionamento : estratégias, processos e aplicações em setores específicos / org. Nadia Kassouf Pizzinatto Book Publication Curitiba : CRV, 2019 Description 310 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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4.
Marketing relacional : como transformar a fidelização de clientes numa vantagem competitiva / Alzira Marques Book Publication Lisboa : Sílabo, 2012 Description 327 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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5.
E-business 2.0 : roadmap for success / Ravi,Kalakota / Marcia Robinson Book Publication Boston : Addison Wesley, 2001 Description XXIV, 520 p. LocationBiblioteca IADE-UE Availability Available (1).

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6.
Online public relations / David Phillips Book Publication London : Kogan Page, 2001 Description XVI, 224 p. LocationBiblioteca IADE-UE Availability Available (1).

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7.
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey Book Publication Chichester : John Wiley & Sons, 2002 Description 217 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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8.
Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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9.
The new relationship marketing : to build a large, loyal, profitable network using the social web / Mari Smith Book Publication New Jersey : Wiley, 2011 Description xxxiii, 238 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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10.
Handbook of relationship marketing / ed. Jagdish N. Sheth, Atul Parvatiyar Book Publication Thousand Oaks : Sage Publications, cop. 2000 Description XVI, 660 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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11.
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Bringing relationship marketing theory into B2B practice : the B2B-RP scale and the B2B-RELPERF scorecard / Luís Filipe Lages, Andrew Lancastre, Carmen Lages Book Publication Lisboa : Universidade Nova. Faculdade de Economia, 2005 Description 26 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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12.
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Contract specificity and its performance implications / Erik A. Mooi, Mrinal Ghosh Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 105-120 LocationBiblioteca IADE-UE Availability Available (1).

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13.
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Customer satisfaction and stock returns risk / Kapil R. Tuli, Sundar G. Bharadwaj Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 184-197 LocationBiblioteca IADE-UE Availability Available (1).

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14.
Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers Book Publication New York : Currency Doubleday, 1999 Description XV, 436 p. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

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15.
Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers Book Publication New York : Currency Doubleday, 1997 Description XIX, 436 p. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

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16.
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Marketing alliances, firm networks, and firm value creation / Vanitha Swaminathab, Christine Moorman Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 52-69 LocationBiblioteca IADE-UE Availability Available (1).

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17.
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The relationship between buyer and a B2B e-marketplace : cooperation determinants in an electronic market context / Andrew Lancastre, Luis Filipe Lages Book Publication [S.l.] : Elsevier, 2006 Description p. 774-789 ; 30 cm LocationBiblioteca IADE-UE Availability Reference (3).

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18.
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O incentivo ao engagement na brand experience : aplicação Cuckuu / Marcela Elisa Vieira de Sousa ; orient. António Mendes Book Publication Lisboa : IADE-UE, 2018 Description 163 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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19.
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Aplicação de tendências na comunicação em marcas de moda / Maria Francisca de Barros Ferreira ; orient. Patrícia Silveira E-resource Publication Lisboa : IADE-UE, 2022 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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20.
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The role of customer gratitude in relationship marketing / Robert W. Palmatier...[et al.] Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 1-18 LocationBiblioteca IADE-UE Availability Available (1).

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