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101.
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A mudança organizacional através da liderança eficaz / Robert H. Guest, Paul Hersey, Kenneth H. Blanchard ; trad. Augusto Câmara Neiva ; rev. Maria Luzia Alvarenga Correa
Book
Publication
São Paulo : Multimedia Tecnologia Educacional, 1980
Description
XVI, 208 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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102.
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Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp
Book
Publication
New Jersey : Prentice-Hall, 1992
Description
XVII, 681 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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103.
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Tourism and leisure research methods : data collection, analysis and interpretation / Mick Finn, Martin Elliott-White, Mike Walton
Book
Publication
Harlow : Pearson, cop. 2000
Description
xviii, 285 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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104.
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Web design : e-commerce ; ed. Julius Wiedemann
Book
Publication
Cologne : Taschen, [2006]
Description
191 p. :
il. ;
20 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
105.
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Integrating practice within a PhD : a generic model for the research-designer / Mark Evans
Article
Analítico
Design X connexity: proceedings of the eight European Academy of Design international conference,
p. 155-160
LocationBiblioteca IADE-UE
Availability
Available (1).
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106.
|
A comunicação interna ao serviço da diversidade do público alvo de uma organização : estudo de caso Cork Supply Portugal / Joana Gomes Ribeiro de Castro ; orient. Miriam Salomão
Book
Publication
Porto : IPAM, 2021
Description
164 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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107.
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Cases in finance / David F. Scot... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1992
Description
327 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
108.
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eBrands : building an Internet business at breakneck speed / Phil Carpenter
Book
Publication
Boston : Harvard Business School Press, 2000
Description
301 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
109.
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Janel M. Radtke
Book
Publication
New York : Wiley, cop. 1998
Description
xv, 234 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
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|
110.
|
Urban design : a typology of procedures and products : illustrated with over 50 case studies / Jon Lang
Book
Publication
Oxford : Architectural Press, 2006
Description
XXVII, 421 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
111.
|
CEO : corporate leadership in action / Harry Levinson and Stuart Rosenthal
Book
Publication
New York : Basic Books, 1984
Description
308 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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|
112.
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Design literacy : understanding graphic design / Steven Heller, Karen Pomeroy
Book
Publication
New York : Allworth Press, cop. 1997
Description
277 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
113.
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Strategic marketing management / Carol H. Anderson, Julian W. Vincze
Book
Publication
Boston : Houghton Mifflin Company, 2004
Description
xxxiii, 863 p [I-11]
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
114.
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Pursuing a new international luxury segment : the case of Ferreira de Sá Rugs / Tomás Luis Sousa da Cunha Oliveira ; orient. Fernando Santos
Book
Publication
Porto : IPAM, 2020
Description
130 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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115.
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História da publicidade em Portugal : com estudo de caso do grupo CUF / Eduardo Cintra Torres
Book
Publication
Cascais : Principia, 2023
Description
1131 p. :
graf. ;
24 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
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|
116.
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Estratégia de marketing / O. C. Ferrel, Michael D. Hartline ; trad. Mauro de Campo Silva
Book
Publication
São Paulo : Pioneira Thomson Learning, 2005
Description
XXI, 681 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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117.
|
Design a better business : new tools, skills and mindset for strategy and innovation / Patrick van der Pijl, Justin Lokitz, Lisa Kay Solomon
Book
Publication
Hoboken : Wiley, cop. 2016
Description
269 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
118.
|
Out of sorts : on typography and print culture / Joseph A. Dane
Book
Publication
Philadelphia : University of Pennsylvania, 2011
Description
242 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
119.
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The worth of product placement in successful films : an event study analysis / Michael A. Wiles, Anna Danielova
Article
Analítico
Journal of marketing,
4 (July 2009), vol. 73,
p. 44-63
LocationBiblioteca IADE-UE
Availability
Available (1).
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120.
|
Relatório de estágio na Ivity Brand-Corp : design e gestão de marcas / Susana Romano Ventura de Campos Morais
Book
Publication
Lisboa : IADE, 2007
Description
68 p. ;
30 cm +
Errata
LocationBiblioteca IADE-UE
Availability
Reference (2).
|