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1.
Cases in consumer behaviour ; ed. Gerrit Antonides, W. Fred van Raaij ; colab. Danielle Allérès... [et al.] Book Publication Chichester : Wiley, cop. 1999 Description x, 170 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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2.
Comportamento do consumidor / John C. Mowen, Michael S. Minor ; trad. Vera Jordan ; rev. Tania Maria Vidigal Limeira Book Publication São Paulo : Pearson Prentice-Hall, 2003 Description x, 403 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (2).

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3.
Psychological foundations of marketing : the keys to consumer behavior / Allan J. Kimmel Book Publication London : Routledge, 2018 Description XVIII, 465 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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4.
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Consumer behavior : buying, having, and being / Michael R. Solomon Book Publication Harlow : Pearson , 2012 Description 639 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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5.
Consumer behavior : buying, having, and being / Michael R. Solomon Book Publication Boston : Pearson , 2018 Description 623 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability No copies available Checked out (1).

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6.
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A satisfação dos visitantes de feiras profissionais e a sua intenção de retorno : estudo de caso Exponor Exhibitions / Joana Filipa Pinto Salvador ; orient. Gonçalo Caetano Alves Book Publication Porto : IPAM, 2020 Description 135 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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7.
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Conhecimento, atitudes e adesão do consumidor à dieta mediterrânica : estudo de caso aplicado à marca Juliana, promovida pelo Pingo Doce / André de Oliveira Fonseca ; orient. Mafalda Nogueira E-resource Publication Porto : IPAM, 2022 Description 121 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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8.
Consumer behaviour in tourism / Susan Horner, John Swarbrooke ; [col. Saskia Faulk] Book Publication Abingdon : Routledge, 2016 LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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9.
Consumer behavior : how humans think, feel, and act in the marketplace / Banwari Mittal ; colab. Morris B. Holbrook... [et al.] Book Publication Cincinnati, OH : Open Mentis, cop. 2008 Description xxvi, 709, [58] p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1).

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10.
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Fatores fundamentais na decisão de compra de caixilharia em fibra de vidro : um estudo de caso na empresa FWD, S.A / Sérgio Filipe Santos Soares da Costa ; orient. João Pedro Bernardes Book Publication Porto : Instituto Português de Administração de Marketing, 2023 Description 126 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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Measuring Indian patients' satisfaction : a case of private hospitals / S. Samar Ali, Faizan Ahmed Article Analítico Portuguese Journal of Management Studies, vol. 15, n.º 3 (2010), p. 303-329 LocationBiblioteca IADE-UE Availability Available (1).

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Fatores fundamentais na decisão de compra de caixilharia em fibra de vidro : um estudo de caso na empresa FWD, S.A / Sérgio Filipe Santos Soares da Costa ; orient. João Pedro Bernardes Book Publication Porto : IPAM, 2023 Description 126 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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13.
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Análise da experiência do consumidor de moda de luxo em contexto online - aplicação móvel (app) versus website : caso de estudo Farfetch / Francisca Fontes Reis ; orient. Sandra Gomes Book Publication Porto : IPAM, 2018 Description 90 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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14.
Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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