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1. Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik Book Publication Ohio : Thomson, 2003 Description 773 p LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

2. Advertising and integrated brand promotion / Thomas Clayton O'Guinn... [et al.] Book Publication Boston : Cengage, 2019 LocationBiblioteca IPAM Porto Availability Available (1).