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61.
Os 10 pecados mortais do marketing : indícios e soluções / Philip Kotler ; trad. Inês Guerreiro Book Publication [Lisboa] : Público, cop. 2007 Description 168 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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62.
Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski Book Publication [Bingley] : Emerald Publishing, 2018 Description XI, 426 p. LocationBiblioteca IPAM Porto Availability Available (1).

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63.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2001 Description XXXI, 785 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).

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64.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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65.
Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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66.
Modèles et décision en marketing / Yves Evrard, Patrick le Maire Book Publication Paris : Dalloz, 1976 Description X, 156 p. Availability No copies available

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67.
Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul Book Publication New York : McGraw-Hill, 1994 Description XVI, 480 p. LocationBiblioteca IPAM Porto Availability Available (1).

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68.
The co-marketing solution Book Publication Chicago : NTC Business Books, 2000 Description 210 p. LocationBiblioteca IPAM Porto Availability Available (1).

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69.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden Book Publication New York : McGraw-Hill, 1997 Description XVII, 463 p. LocationBiblioteca IPAM Porto Availability Available (1).

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70.
Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad. Book Publication Rio de Janeiro : Elsevier, 2004 Description 135 p. LocationBiblioteca IPAM Porto Availability Available (1).

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71.
Ten deadly marketing sins : signs and solutions / Philip Kotler Book Publication New Jersey : John Wiley and Sons, Inc., 2004 Description VIII, 152 p. LocationBiblioteca IPAM Porto Availability Available (1).

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72.
O marketing sem segredos : Philip Kotler responde as suas dúvidas / Philip Kotler ; Bazan Tecnologia e Lingüística, trad. Book Publication Porto Alegre : Bookman, 2005 Description 159 p. LocationBiblioteca IPAM Porto Availability Available (1).

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73.
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons Book Publication New York : John Wiley Sons, 1995 Description X, 984 p. LocationBiblioteca IPAM Porto Availability Available (1).

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74.
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López Book Publication Madrid : Irwin, 1995 Description XV, 890 p. LocationBiblioteca IPAM Porto Availability Available (1).

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75.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 1991 Description XXIII, 711 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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76.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Alexandre S. Martins, trad. ; Mauro Calixta Tavares, rev. Book Publication Rio de Janeiro : Prentice Hall, 1993 Description 478 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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77.
Marketing management : a relationship approach / Svend Hollensen Book Publication Harlow : Pearson Education, 2015 Description XXXV, 683 p. LocationBiblioteca IPAM Porto Availability Available (1).

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78.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Fort Worth : The Dryden Press, cop. 1992 Description xxvi, 749 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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79.
Marketing : conceitos e casos portugueses ; org. Miguel Pina e Cunha... [et al.] Book Publication Lisboa : Escolar, 2004 Description 479 p. : il., gráficos LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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80.
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Marketing desportivo : estratégia de comunicação do Clube de Ténis do Estoril / Filipe Gonçalo Bordelo Caldeira ; orient. Isabel Romão Book Publication Lisboa : IPAM, 2014 Description 118 p. : il. ; 30 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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